Here is the World Cup news in briefs!
Sponsorship can be a wonderful thing, it can help provide dearly needed money to clubs (and countries) struggling financially. However, it can have its drawbacks ..... for example. Up to 1,000 Netherlands fans had to watch Saturday's World Cup win over Cote d'Ivoire in their underpants(?) Why? Because of a sponsorship row! A FIFA spokesman confirmed that the fans arrived at the stadium wearing trousers in their team's traditional orange and branded with the name of a Dutch brewery. But the fans were denied entry, because the American company which makes Budweiser beer had bought the exclusive rights to promote their brand in the stadium. The fans duly removed their trousers and watched the match in their underpants I hope they got some free beer, and luckily it was quite hot in the stadium.
posted by Luke @ 11:38 PM
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